101 Things I Learned in Product Design School

SKU:
169090
  • Front cover of 101 Things I Learned in Product Design School
  • Pages from 101 Things I Learned in Product Design School
  • Pages from 101 Things I Learned in Product Design School
  • Pages from 101 Things I Learned in Product Design School
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Description

Product design is not art, engineering, or craft, yet the skills and understandings it calls for touch all these areas. In 101 brief, illustrated lessons, this accessible guide leads students and design lovers into the vast field of product design through explorations such as:

Why all design occurs in relation to the body
Why every product must be designed as part of a system
The difference between clever and gimmicky, and between kitsch and camp
Why every product has a “right” weight
Why it’s usually more effective to persuade through story than argument

Written by three experienced design instructors and professionals, 101 Things I Learned® in Product Design School provides a concise, thoughtful starting point for understanding this complex field that shapes our lives every day. 

  • Authors: Sung Jang, Martin Thaler, and Matthew Frederick 
  • Hardcover
  • Publisher: Crown, 2020
  • 216 pages, 5.3" x 7.4"
  • 101 black and white line drawings
  • ISBN:  9780451496737  
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