It's A Match!: Creating Color Palettes in Design

SKU:
169731
  • Front cover of the book It's A Match!: Creating Color Palettes in Design
  • Pages from the book It's A Match!: Creating Color Palettes in Design
  • Pages from the book It's A Match!: Creating Color Palettes in Design
  • Pages from the book It's A Match!: Creating Color Palettes in Design
$45.00
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Description

Color plays a significant role in design due to its visual impact and psychological influence on the viewer. Combining two or more colors effectively in a single layout or design can be difficult to achieve without a working knowledge of color theory. As a result, companies will often invest in specialists to aid in color selection for their products or campaigns, letting the experts do what they do best. Color Matching helps demystify the process, providing an introduction to color along with an exploration of six key methods of color matching: warm color, cool color, contrast color, complementary color, similar color and integrated color. Each section includes a variety of pre-selected color combinations to use along with a multitude of cohesive examples from branding, packaging, product and promotion design.  

  • Editors: Sandu Publications               
  • Hardcover
  • Publisher: Sandu Publishing, 2019
  • 240 pages, 11.3" x 8.3"
  • Color photos and Illustrations throughout
  • ISBN: 9781584237327        
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