Keep your place safely marked whether traveling by rail or plane or just from your arm chair with our exclusive bookmark decorated with Alphonse Mucha's Monaco -- Monte Carlo lithograph. Most of the advertising posters created by Mucha were produced with Champenois, including the Poster for Monaco Monte Carlo, P.L.M. railway services (1897). The style of the Monaco --Monte Carlo piece focuses on a beautiful woman, relaxing on the Mediterranean coast. Appearing to be in a relaxed and meditative state, the female figure clasps her hands to her face, looking skywards as if she is transfixed by something in the sky. The long parallel stems (a metaphor for the train tracks) of the buddleia and the use of a circular halo containing flowers, birds and leaves suggest the heavenly quality of this place. Red flowers tied into her hair, her striking black hair and eyes and her strapless dress represent the use of attractive models to promote brands: another theme of Mucha’s advertising posters.
New technologies in printing and publishing allowed Mucha's work to quickly reach a global audience. Art magazines, illustrated with photographs and color lithographs, played an essential role in popularizing the new style. A poster by Mucha for actress Sarah Bernhardt in 1895 became not just advertising, but an art form. Sarah Bernhardt set aside large numbers of her posters for sale to collectors.
- Museum Exclusive
- .20" brass plating, electro-plated with non-tarnishing silver finish, giclée print
- Bookmark measures 2.75" x 1.38"; tassel measures 5.5 inches
- Packaged in a clear sleeve on a paper story card
- Made in the USA